PARDON US AS OUR SITE UNDERGOES A FACE LIFT. STAY TUNED.
Back in 2007, event planner, Desmone Black, decided to use a pole as a prop at several events in order to grab the attention of the invitees. Well it worked-- it captured the attention and enthusiasm of women from all walks of life. Unable to take her mind off of the response of her clients to the pole prop, she began to wonder what would happen if she bought a real pole and developed a strength workout. Immediately, Desmone purchased her own pole---a real pole, and, within a few months taught herself pole exercising. She began to incorporate the pole exercising strength workout into her daily exercise regimen. Soon afterwards, she spread the word to her friends and family, and they spread the word to others. The spirit of the sport has been infectious and now, everyone wants to join the fun.
In 2009, Desmone partnered with STORM Enterprises and inevitably, SWAY Dance & Fitness was born. To quote Desmone, “I no longer have to go to the gym; I get a great workout from the dexterity I have gained from my pole workout. The Pole is my new Workout Partner. I feel like a Woman. I feel Sexy, Strong, and Empowered. Sway Dance & Fitness exists in order to give other women the same opportunity in a truly motivating setting."
